Summary
Results-driven Marketing Coordinator with 2 years of experience in dynamic marketing and advertising environments. Proven ability to execute multi-channel campaigns, enhance brand visibility, and manage successful events from conception to completion. Adept at leveraging digital tools and creative strategies to drive engagement, optimize content performance, and support overall marketing objectives.
Experience
- Managed social media content calendar and scheduling for 5 client accounts, increasing average engagement rate by 20% across platforms.
- Coordinated logistics for 10+ virtual and in-person marketing events, resulting in a 15% increase in lead generation for participating clients.
- Supported marketing team in creating promotional materials and presentations, contributing to 4 successful client pitches totaling over $150,000 in new business.
- Conducted market research and competitive analysis, providing actionable insights that informed strategy adjustments for 2 key client campaigns.
Campaigns & Projects
- Developed and executed a 4-month social media campaign highlighting 8 local businesses, generating over 50,000 impressions and a 30% increase in brand awareness for clients.
- Managed content creation and scheduling, resulting in a 22% average engagement rate across Instagram and Facebook.
- Coordinated email marketing and social media promotion for an annual summit, directly contributing to a 40% increase in early bird registrations.
- Implemented a new CRM tracking system for event leads, improving post-event follow-up efficiency by 25% for the sales team.
Education
- Graduated Magna Cum Laude with a GPA of 3.8/4.0.
- Recipient of Dean's List honors for all semesters.
- Member of Alpha Kappa Psi Professional Business Fraternity.



