Orchestrating the launch of a new student credentialing module at 2U resulted in a 22 percent increase in learner retention across three primary undergraduate degree programs. Managing this project required navigating tight regulatory deadlines while balancing conflicting feature requests from academic partners and internal engineering leads. Given my experience building scalable education platforms that bridge the gap between universities and career readiness, the Senior Product Manager role at Handshake represents the natural evolution of my work in empowering students to transition successfully from higher education into their first professional roles.
At Anthology, I utilized Mixpanel to identify a critical bottleneck in the course enrollment flow, subsequently redesigning the UI in Figma to simplify the navigation process. This adjustment led to a 15 percent improvement in conversion rates within a single quarter. Throughout my tenure at 2U, I leveraged Jira to manage a complex roadmap for our learning management system, ensuring that high priority items remained on schedule despite competing stakeholder demands. Furthermore, my consistent use of competitive analysis provided the strategic data needed to pivot our market research approach, capturing a 10 percent larger share of the professional certification segment.
Handshake stands as the premier ecosystem for democratizing career access by connecting millions of students to meaningful opportunities. My proficiency in roadmap planning aligns with your mission to iterate on tools that simplify the recruiting process for both employers and students. By combining my data analytics background with a deep understanding of the higher education landscape, I am prepared to help Handshake refine its product discovery features. I admire how your platform consistently lowers barriers to entry for early talent, a goal that mirrors my own professional commitment to closing the gap between academic achievement and industry demand.
My four years of experience managing complex digital products within the education sector provide a solid foundation for the product challenges currently facing your team. I bring a clear focus on user outcomes, backed by rigorous testing and a methodical approach to stakeholder management. I welcome the opportunity to discuss how my specific experience with student facing platforms can contribute to the continued expansion of your product suite. Please let me know a suitable time for a conversation regarding the needs of your product organization and how my background aligns with your objectives.
Best regards,
Fatima Hassan
