Digital Marketing Student Resume Example

Digital Marketing Intern · Pixel & Prose Agency

Santa Monica, CA · 2023 - 2023

• Managed social media content calendars for 3 client accounts, increasing average engagement rates by 15% over 3 months.
• Conducted comprehensive keyword research and competitor analysis for SEO strategies, identifying 50+ high-value keywords that boosted organic search traffic by 10%.
• Assisted in drafting and scheduling email marketing campaigns for two clients, achieving an average open rate of 25% and click-through rate of 3%.
• Generated performance reports using Google Analytics, providing actionable insights that informed content strategy adjustments for improved campaign efficacy.

Marketing Assistant (Part-time) · Campus Connect Solutions

Los Angeles, CA · 2022 - 2023

• Developed and executed social media campaigns for new product launches, contributing to a 20% increase in student sign-ups for beta programs.
• Analyzed marketing campaign data to optimize ad spend, reducing cost-per-acquisition by 8% through A/B testing ad creatives and targeting.
• Wrote compelling ad copy and website content for various digital channels, improving conversion rates on landing pages by 7%.
• Collaborated with the design team to produce engaging visual assets for digital campaigns, ensuring brand consistency across all platforms.

Bachelor of Science in Marketing · University of Southern California (USC)

Los Angeles, CA · 2021 - Present

• Achieved Dean's List for 3 consecutive semesters with a GPA of 3.8/4.0.
• Active member of the USC Marketing Association, contributing to campus-wide promotional events.
• Completed advanced coursework in Digital Analytics, Consumer Behavior, and Brand Management.

Social Media Marketing Intern · Brand Amplify Partners

Boston, MA · 2023 - 2023

• Managed content calendars and scheduled posts for 3-5 client accounts, increasing average post engagement by 15% through strategic hashtag use and optimal timing.
• Assisted in developing and executing Instagram and TikTok campaigns that grew client follower counts by an average of 10% over 6 months.
• Analyzed social media performance using platform analytics, providing weekly reports that informed future content strategy, leading to a 5% improvement in conversion rate for one e-commerce client.
• Researched trending topics and competitor strategies, contributing to the development of new content pillars that resonated with target audiences.

Marketing Assistant (Part-time) · BrightSpark Innovations

Cambridge, MA · 2023 - Present

• Drafted compelling copy for LinkedIn and Twitter, resulting in a 20% increase in lead generation from social platforms for specific content pieces.
• Supported the creation and segmentation of email marketing campaigns, A/B testing subject lines which boosted average open rates by 8%.
• Conducted market research on industry trends and competitor social strategies, contributing to a revised content strategy that improved overall brand mentions by 12%.
• Monitored social media channels for customer inquiries and feedback, ensuring timely responses and maintaining a positive brand image.
• Assisted in the development of monthly marketing reports by compiling data from various sources, presenting key insights to the marketing team.

Bachelor of Science in Business Administration, Marketing Concentration · Boston University

Boston, MA · 2021 - Present

• GPA: 3.8/4.0; Consistently on Dean's List (all semesters)
• Relevant Coursework: Digital Marketing Analytics, Social Media Strategy, Consumer Behavior, Integrated Marketing Communications
• Member of the Marketing Association, actively participating in industry workshops and networking events