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Regional Vice President of Sales, Central Region (IC-Enterprise)
Entrata · Dallas, TX
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What Entrata asks for
From Entrata's Regional Vice President of Sales, Central Region (IC-Enterprise) ad, checked 3 Nov 2026.
Software and technology sales
Between 3 to 5 years of experience selling software, such as SaaS or enterprise platforms, with a track record of successful sales results.
Multifamily housing industry
Experience working within or selling to the multifamily housing industry, including existing relationships with property management companies.
Full enterprise sales lifecycle
Identifying prospective clients, generating leads, presenting products and negotiating contract terms to close deals.
Relationship management and CRM
Nurturing long term client relationships through follow ups and maintaining contact lists, with preferred experience using CRM software.
The ad asks for 3 to 5 years of software or technology sales experience and a bachelor's degree. Based in Dallas, TX, with regional travel and remote work from a home office.
How the example answers the ad
Multifamily housing industry
“Increased market penetration in the Texas multifamily segment by 18 percent within the first 18 months”
A 18 percent increase in the Texas multifamily segment shows experience within this specific housing industry.
Full enterprise sales lifecycle
“Facilitated full-cycle sales engagements from cold outbound prospecting to final contract execution”
Handling engagements from cold prospecting through to final contract execution covers the full sales lifecycle.
Software and technology sales
“Managed a pipeline of 60 active prospects across the South Central region for core SaaS solutions”
Handling a pipeline of 60 active prospects for SaaS solutions provides evidence of experience in software and technology sales.
Relationship management and CRM
“Maintained data integrity in CRM systems for a database comprising 500 potential enterprise clients”
Working with a database of 500 potential clients using CRM systems covers the relationship management and CRM software skills.
The whole example as text
James Rodriguez · Regional Vice President of Sales
Summary
Regional Vice President of Sales with 6 years of experience scaling enterprise software revenue in the multifamily housing sector. Directs high-performing sales organizations through complex full-cycle acquisition and strategic territory expansion. Orchestrates large-scale digital transformation initiatives for property management portfolios exceeding 50,000 units. Optimizes CRM utilization and data-driven forecasting to consistently exceed annual revenue targets by an average of 25 percent.
Experience
Regional Vice President of Sales · Yardi Systems
Dallas, TX · 2024 - Present
- Leads a regional sales organization of 15 account executives generating $12M in annual recurring revenue
- Increased market penetration in the Texas multifamily segment by 18 percent within the first 18 months
- Manages complex enterprise contract negotiations for portfolios managing over 75,000 residential units
- Implemented a standardized sales cadence that reduced average deal cycle time from 7 months to 5 months
- Mentors top-tier sales talent resulting in a 90 percent quota attainment rate across the regional team
Regional Sales Director · AppFolio
Dallas, TX · 2022 - 2024
- Directed a cross-functional sales team focused on mid-market property management software adoption
- Captured $4.5M in net-new annual contract value through strategic channel partnership development
- Reduced client churn by 12 percent through the integration of quarterly business review protocols
- Developed custom sales collateral that improved lead conversion rates from discovery to demo by 22 percent
- Managed a $1.2M departmental budget while maintaining 115 percent of target revenue attainment
Senior Account Executive · RealPage
Austin, TX · 2021 - 2022
- Managed a pipeline of 60 active prospects across the South Central region for core SaaS solutions
- Exceeded annual sales quotas by an average of 30 percent over the course of 19 months
- Utilized Salesforce to track 100 percent of outbound activity and opportunity progression metrics
- Facilitated full-cycle sales engagements from cold outbound prospecting to final contract execution
Sales Development Representative · CoStar Group
Houston, TX · 2020 - 2021
- Generated 45 qualified sales meetings per month for the regional account executive team
- Developed specialized outreach campaigns targeting property management groups with over 2,000 units
- Maintained data integrity in CRM systems for a database comprising 500 potential enterprise clients
- Achieved President’s Club recognition for highest lead qualification percentage in the regional division
Education
Master of Business Administration · University of Texas at Dallas
Richardson, TX · 2018 - 2020
- Specialized in Technology Management and Strategic Sales Operations
- Graduated with a 3.9 GPA and Beta Gamma Sigma honors
- Completed thesis on SaaS penetration rates in commercial real estate markets
Bachelor of Science in Finance · Texas A&M University
College Station, TX · 2013 - 2017
- Earned Dean's List recognition for four consecutive semesters
- Served as Treasurer for the Undergraduate Finance Association
- Finalized coursework in advanced corporate financial modeling and valuation
Skills
Frequently asked questions
Is the example from an employee?
No. It is an AI-written example for this ad, made to show how a resume can answer it.
Does this role require travel?
Yes. The role involves local and regional travel, attendance at national trade shows and events, and periodic visits to company headquarters in Utah.
Is property management experience required?
No, it is listed as a plus. The ad also notes that existing relationships and knowledge of property management software are advantageous.
Where do I apply?
On the official Entrata posting, through the job link on this page.
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