Freelance Designer Resume Example

Lead UI/UX & Brand Designer (Freelance) · Volkov Creative Studio

Seattle, WA · 2022 - Present

• Directed end-to-end UI/UX and branding projects for 15+ tech startups, leading to an average 25% increase in user engagement and 18% improvement in conversion rates for client platforms.
• Developed comprehensive brand guidelines, including logo systems, typography, and color palettes, ensuring cohesive and memorable brand identities across all digital touchpoints.
• Conducted extensive user research, including interviews, surveys, and usability testing with over 300 participants, informing design decisions that reduced user error rates by 15% on key features.
• Managed client relationships and project timelines, consistently delivering projects 10% under budget and 5% ahead of schedule, fostering a 90% client retention rate.
• Implemented data-driven design iterations using A/B testing, resulting in a 30% uplift in key performance indicators for product onboarding flows.

Product Designer · Quantam Logic

Seattle, WA · 2019 - 2021

• Designed and iterated on core features for a B2B SaaS platform, contributing to a 40% increase in monthly active users over two years.
• Collaborated with product managers and engineers to translate complex requirements into intuitive user flows, wireframes, and high-fidelity prototypes using Figma, reducing development time by 12%.
• Executed usability tests and gathered user feedback, directly informing design improvements that enhanced feature adoption by an average of 20%.
• Developed and maintained a scalable design system, streamlining the design process and ensuring visual consistency across the entire product suite for over 5 development teams.

Bachelor of Fine Arts (BFA) in Visual Communication Design · University of Washington

Seattle, WA · 2015 - 2019

• Graduated Magna Cum Laude with a GPA of 3.85/4.0.
• Completed capstone thesis project: 'Designing for Inclusivity: A UI/UX Case Study on Accessible Mobile Interfaces', earning departmental honors.
• Relevant coursework included Human-Computer Interaction, Information Architecture, Advanced Typography, and Digital Product Design.
• Actively participated in the AIGA Student Chapter, organizing workshops on user research methods.

Freelance Designer · Osei Creative Studio

Chicago, IL (Remote) · 2024 - Present

• Led end-to-end design projects for 15+ clients across various industries, delivering brand identities, website UI/UX, and digital marketing assets that enhanced brand recognition by an average of 25%.
• Developed and implemented custom brand style guides for 7 small businesses, ensuring consistent visual messaging and contributing to a 20% increase in client-reported brand trust.
• Designed and optimized user interfaces for 3 e-commerce platforms, improving conversion rates by an average of 18% through user-centered design principles and A/B testing.
• Managed client relationships and project timelines efficiently, consistently delivering projects 100% on schedule and within budget, resulting in a 90% client retention rate.

Creative Associate · Horizon Creative Agency

Chicago, IL · 2023 - 2024

• Collaborated on 20+ client projects, assisting senior designers in developing visual concepts and producing graphics for digital campaigns, increasing engagement rates by up to 10% on social media platforms.
• Executed design tasks including logo variations, marketing collateral, and presentation decks, consistently meeting tight deadlines for 5-7 concurrent projects.
• Contributed to the redesign of 5 client websites, focusing on user experience improvements that led to an average 7% reduction in bounce rate.
• Streamlined asset management workflows for the design team, reducing retrieval time for frequently used resources by 15%.

Digital Marketing Specialist · Apex Digital Solutions

Chicago, IL · 2021 - 2023

• Managed and optimized digital marketing campaigns for 8-10 clients, achieving an average ROI of 180% through strategic content creation and targeted advertising.
• Developed and executed content strategies for social media and email marketing, growing audience engagement by 30% and increasing lead generation by 25% over two years.
• Utilized Google Analytics and other tools to analyze campaign performance, providing actionable insights that informed optimization efforts and boosted conversion rates by an average of 12%.
• Collaborated with the creative team to translate marketing objectives into visually appealing ad copy and landing page designs, improving click-through rates by up to 15%.

Bachelor of Science in Marketing · University of Illinois Urbana-Champaign

Champaign, IL · 2017 - 2021

• Graduated Magna Cum Laude with a GPA of 3.8/4.0
• Relevant Coursework: Digital Marketing Analytics, Consumer Behavior, Brand Management, Visual Communication Principles, Web Design Fundamentals
• Capstone Project: Developed and presented a comprehensive digital marketing strategy for a local startup, resulting in a proposed 15% increase in online engagement.