Textbook Sales Representative Resume Example

Senior K-12 Account Executive · Houghton Mifflin Harcourt (HMH)

Austin, TX · 2021 - Present

• Managed a territory of 75+ K-12 school districts, generating over $2.5M in annual revenue for digital curriculum and supplemental resources.
• Achieved 115% of sales quota for FY2023 by strategically introducing new adaptive learning platforms and professional development packages.
• Cultivated strong relationships with superintendents and curriculum directors, leading to a 30% increase in multi-year contract renewals.
• Conducted 100+ virtual and in-person product demonstrations annually, showcasing the efficacy of digital learning tools for diverse student populations.

Digital Learning Specialist · McGraw Hill

Austin, TX · 2019 - 2021

• Drove adoption of digital textbooks and online assessment tools across 40+ higher education institutions, resulting in a 20% year-over-year growth in platform subscriptions.
• Collaborated with faculty to integrate bespoke digital content into course curricula, leading to a 90% user satisfaction rate.
• Trained 500+ educators on new learning management system functionalities and digital resource utilization, enhancing classroom engagement.
• Identified key market trends and provided feedback to product development, contributing to the launch of 3 successful new digital products.

Bachelor of Science in Educational Technology · University of Texas at Austin

Austin, TX · 2015 - 2018

• Graduated Magna Cum Laude, GPA: 3.8/4.0
• Relevant coursework: Instructional Design, Learning Analytics, Digital Curriculum Development, K-12 Education Policy

Senior Territory Manager, Higher Education · Academic Solutions Group

Denver, CO · 2021 - Present

• Managed a territory of 50+ higher education institutions, consistently exceeding annual sales quotas by an average of 18% each year since 2021.
• Developed and implemented strategic account plans that resulted in a 25% increase in digital product adoption across key universities within the first year.
• Led product presentations and workshops for faculty, demonstrating new pedagogical tools and securing 15+ new departmental adoptions annually.
• Negotiated complex contracts with procurement departments, optimizing pricing structures and increasing territory revenue by $1.2 million over three years.

Higher Education Sales Representative · Collegiate Learning Partners

Denver, CO · 2020 - 2021

• Achieved 110% of sales target in the first year by identifying and securing partnerships with 8 new academic departments.
• Conducted market research to pinpoint emerging course needs, resulting in the successful introduction of three new textbook series that garnered $300,000 in first-year sales.
• Provided comprehensive product training and support to faculty, improving customer satisfaction scores by 15% across assigned accounts.
• Collaborated with marketing to refine sales collateral, leading to a 20% increase in lead conversion rates for new product launches.

K-12 Educational Solutions Consultant · EduTech Innovators

Denver, CO · 2018 - 2019

• Managed a portfolio of 40+ K-12 school districts, driving adoption of digital learning platforms and increasing recurring revenue by 22% year-over-year.
• Trained educators and administrators on complex software functionalities, improving user engagement by 30% and reducing support calls by 10%.
• Successfully onboarded 12 new districts by demonstrating platform ROI and aligning solutions with district-specific educational goals.
• Exceeded quarterly sales targets by an average of 15% through proactive outreach and comprehensive needs assessments.

Bachelor of Science in Business Administration · Colorado State University

Fort Collins, CO · 2013 - 2017

• Graduated Magna Cum Laude, GPA: 3.8/4.0
• Relevant Coursework: Sales Management, Marketing Principles, Business Communications, Data Analytics