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Media, Director
VaynerMedia · UK- London, England
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What VaynerMedia asks for
From VaynerMedia's Media, Director ad, checked 3 Nov 2026.
Team leadership and mentorship
Leading a team of media buyers by providing technical direction and vision, while conducting regular feedback sessions to support their professional growth.
Large scale digital media execution
At least 6 years of experience running large digital media programs that produced measurable business results across social, search, and video platforms.
Client relationship management
Acting as the primary point of contact for clients and platform partners, managing expectations and delivering sophisticated investment strategies.
Analytics and measurement systems
Experience with analytics and attribution tools such as Google Analytics, Meta CAPI, and measurement systems like Nielsen or Oracle.
The ad asks for at least 6 years of industry experience and authorization to work in the United Kingdom. This is a hybrid role based in London, with in-office attendance expected Monday to Thursday.
How the example answers the ad
Three of the four requirements above, each matched to a line in the example.
Team leadership and mentorship
“Conducts bi-weekly technical feedback sessions to enhance team velocity and campaign optimization quality.”
Bi-weekly sessions focused on technical feedback show the team leadership and mentorship requirement by providing active support and guidance to improve team performance.
Client relationship management
“Acted as primary contact for platform partners to access beta features and test new formats.”
Being the primary contact for platform partners shows the part of client relationship management that involves coordinating with external partners to gain access to technical resources.
Analytics and measurement systems
“Deployed Meta CAPI and Google Analytics 4 to improve data attribution accuracy by 40 percent.”
Deploying Meta CAPI and Google Analytics 4 shows the use of the specific tools required for analytics and measurement systems.
The whole example as text
Fatima Hassan · Media Director
Summary
Media Director with 10 years of experience in digital media strategy and programmatic execution. Orchestrates large-scale campaigns across Google, Meta, and TikTok with budgets exceeding 15 million dollars annually. Leads cross-functional teams of 8 media buyers to drive performance and incremental revenue. Implements advanced measurement frameworks using Google Analytics and Nielsen to optimize full-funnel omnichannel strategies.
Experience
Media Director · GroupM
New York, NY · 2022 - Present
- Directs a department of 8 media buyers to execute omnichannel campaigns for global retail brands.
- Manages an annual media budget of 18 million dollars across Meta, Google, and TikTok platforms.
- Delivers 22 percent year-over-year growth in return on ad spend through automated bidding strategies.
- Integrates Connected TV with social media campaigns to boost retail site traffic by 35 percent.
- Conducts bi-weekly technical feedback sessions to enhance team velocity and campaign optimization quality.
Associate Media Director · Publicis Sapient
New York, NY · 2019 - 2021
- Led programmatic media operations for 5 major CPG accounts during peak seasonal launches.
- Deployed Meta CAPI and Google Analytics 4 to improve data attribution accuracy by 40 percent.
- Mentored junior staff on platform-specific best practices to decrease cost-per-acquisition by 15 percent.
- Developed custom investment strategies using Oracle data to target high-value customer segments.
- Negotiated 12 million dollars in annual spend with premium publishers to lower effective CPMs by 10 percent.
Senior Media Buyer · Dentsu
New York, NY · 2017 - 2019
- Managed 7-figure monthly spends across search and video channels for e-commerce clients.
- Implemented Nielsen measurement studies to validate offline store visit attribution from social ads.
- Reduced operational waste by 12 percent through streamlined audience segmentation and testing.
- Acted as primary contact for platform partners to access beta features and test new formats.
Junior Media Buyer · WPP
New York, NY · 2016 - 2017
- Executed day-to-day campaign optimizations for search engine marketing accounts.
- Assisted with monthly budget tracking to ensure zero variance across all active client accounts.
- Analyzed campaign performance data to generate weekly insights for senior leadership reviews.
- Collaborated with creative teams to improve landing page conversion rates through A/B testing.
Education
Master of Business Administration · University of Chicago
Chicago, IL · 2014 - 2016
- Specialized in Marketing Management and Strategic Decision Making.
- Graduated with Honors and distinction in Data Analytics coursework.
- Completed a capstone project on algorithmic media buying efficiency.
Bachelor of Arts in Economics · New York University
New York, NY · 2010 - 2014
- Focused on Econometrics and Consumer Behavior patterns.
- Member of the Dean's List for four consecutive semesters.
- Authored a thesis on digital advertising market penetration models.
Skills
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Frequently asked questions
Is the example from an employee?
No. It is an AI-written example for this ad, made to show how a resume can answer it.
What biddable platforms should I have experience with?
The ad seeks proficiency across several platforms, specifically naming social media channels like Facebook and TikTok, paid search on Google and Amazon, as well as Connected TV and Digital Audio.
Is this a remote position?
No, it is a hybrid role. You are expected to be in the London office from Monday to Thursday, with the option to work from home on Fridays.
Where do I apply?
On the official VaynerMedia posting, through the job link on this page.
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