Affiliate Marketing Manager Resume Example

Senior Affiliate Marketing Manager · NexusFlow Solutions

Chicago, IL · 2021 - Present

• Managed and grew a global affiliate program for a B2B SaaS collaboration platform, increasing monthly recurring revenue (MRR) from affiliate channels by 45% ($2.1M to $3M annually) in 2.5 years.
• Implemented a new performance-based commission structure that boosted partner engagement by 25% and reduced churn among affiliate-acquired customers by 18%.
• Developed and executed targeted campaigns with key SaaS review sites and industry influencers, resulting in a 30% increase in qualified lead volume and a 15% improvement in conversion rates.
• Leveraged advanced analytics tools (e.g., PartnerStack, Tableau) to conduct in-depth performance analysis, identifying and onboarding 50+ high-potential new partners annually.
• Collaborated with product and sales teams to align affiliate strategies with new feature launches and sales initiatives, contributing to a 10% uplift in enterprise-level subscriptions.

Affiliate Marketing Specialist · InnovateGrowth Digital

Chicago, IL · 2019 - 2021

• Oversaw affiliate programs for 3-5 high-growth SaaS clients, driving an average 20% year-over-year revenue increase across all managed accounts.
• Recruited and onboarded over 100 new affiliate partners, expanding reach into new verticals and niche markets for B2B and B2C SaaS clients.
• Managed a monthly budget of $50K-$100K across multiple affiliate networks, consistently achieving a positive ROI of 3:1 to 5:1.
• Developed custom reporting dashboards in Google Analytics and client CRMs to provide transparent insights into affiliate performance, optimizing spend based on LTV and CAC metrics.
• Coordinated promotional calendars and asset creation for affiliate partners, ensuring brand consistency and maximizing campaign effectiveness, leading to a 12% improvement in conversion rates for key campaigns.

Master of Science in Marketing Analytics · Northwestern University

Evanston, IL · 2018 - 2020

• Specialized in digital marketing strategy, predictive analytics, and customer acquisition models
• Thesis: 'Optimizing SaaS Subscription Churn through Affiliate-Acquired Leads'
• GPA: 3.9/4.0

Bachelor of Business Administration in Marketing · University of Illinois Urbana-Champaign

Champaign, IL · 2014 - 2018

• Concentration in Digital Marketing and Consumer Behavior
• President, American Marketing Association student chapter
• Graduated with High Honors

Affiliate Marketing Manager · Ascent Digital Group

Chicago, IL · 2021 - Present

• Developed and executed comprehensive affiliate marketing strategies, growing program revenue by 40% year-over-year and increasing active affiliates by 25%.
• Negotiated and secured high-value partnerships with 15+ premium publishers, driving a 35% increase in qualified leads and a 20% uplift in average order value.
• Managed a budget of $500,000 annually, optimizing spend to achieve a 5:1 ROI on affiliate marketing efforts.
• Implemented fraud detection measures and compliance checks, reducing fraudulent transactions by 10% and safeguarding brand reputation.
• Collaborated with product and content teams to develop compelling promotional materials, increasing partner engagement and campaign effectiveness by 15%.

Affiliate Marketing Coordinator · GrowthLink Partners

Chicago, IL · 2019 - 2021

• Assisted in the recruitment and onboarding of 50+ new affiliate partners, expanding the program reach by 20% within the first year.
• Monitored affiliate performance daily, identifying underperforming partners and providing support to improve their conversion rates by up to 10%.
• Prepared weekly and monthly performance reports, tracking key KPIs such as clicks, conversions, and revenue, for review by senior management.
• Managed affiliate commission payouts and ensured accurate tracking of sales data, maintaining program integrity and partner satisfaction.

Digital Marketing Specialist · Apex Solutions Group

Chicago, IL · 2017 - 2019

• Managed Google Ads and social media campaigns, increasing lead generation by 25% and reducing CPL by 15% for key clients.
• Implemented SEO strategies that elevated client websites to top 3 search rankings for 10+ high-volume keywords, resulting in a 30% organic traffic boost.
• Analyzed campaign performance data using Google Analytics, providing monthly reports and optimization recommendations that improved conversion rates by an average of 18%.
• Developed and executed A/B tests for landing pages and ad copy, leading to a 20% improvement in click-through rates.

Bachelor of Science in Marketing · University of Illinois Urbana-Champaign

Urbana, IL · 2013 - 2017

• Graduated Magna Cum Laude, GPA: 3.8/4.0
• Relevant Coursework: Digital Marketing Strategy, Consumer Behavior, Marketing Analytics, Business Communications