Attentive Resume Example
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Attentive resume sample
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Attentive resume example (text version)
Brandon Jackson · Attentive
Summary
Senior product manager with 6 years of experience in MarTech. Leads cross-functional teams to build intuitive audience segmentation tools for enterprise SaaS platforms. Executes data-driven product strategies using SQL and Looker to identify high-value customer segments. Simplifies complex logic through drag-and-drop UI designs while maintaining advanced functionality for power users.
Experience
Senior Product Manager · Salesforce
New York, NY · 2024 - Present
- Directs product strategy for the Marketing Cloud audience builder, resulting in a 25 percent increase in user adoption for SMB clients.
- Architected a drag-and-drop segmentation UI that reduced average audience creation time from 15 minutes to under 3 minutes.
- Partners with data science teams to deploy machine learning models for predictive email targeting, improving campaign open rates by 12 percent.
- Analyzes performance data using SQL and Looker to define quarterly roadmaps and prioritize features that resolve critical workflow bottlenecks.
Product Manager · Braze
New York, NY · 2022 - 2024
- Managed the lifecycle of the mobile messaging platform, increasing platform uptime to 99.99 percent for high-volume SMS campaigns.
- Developed a real-time behavioral targeting engine using Heap to visualize user paths and optimize conversion funnels.
- Collaborated with engineering to migrate legacy segmentation tools to a modern stack, achieving a 40 percent reduction in query latency.
- Mentored two associate product managers while overseeing the launch of automated push notification triggers across three global markets.
Associate Product Manager · HubSpot
Cambridge, MA · 2020 - 2022
- Owned the integration roadmap for the HubSpot CRM marketing portal, supporting 5000+ daily active users.
- Automated reporting workflows for marketing teams by building custom dashboards in Looker, saving 10 hours of manual labor per week.
- Facilitated discovery workshops with key stakeholders to prioritize the development of dynamic contact list filtering features.
Product Analyst · Salesforce
San Francisco, CA · 2020 - 2020
- Analyzed massive datasets to support the launch of new predictive analytics features within the Salesforce ecosystem.
- Defined key performance indicators for product experiments, ensuring rigorous tracking through Google Analytics and internal tools.
- Assisted in the documentation of user stories to support the transition to a more agile software development methodology.
Education
Master of Science in Information Systems · New York University
New York, NY · 2018 - 2020
- Maintained 3.9 GPA with a focus on product strategy and human-computer interaction.
- Completed thesis on behavioral trends in mobile marketing and SMS engagement patterns.
- Recipient of the Dean's Award for excellence in collaborative technical project management.
Bachelor of Science in Business Administration · University of Michigan
Ann Arbor, MI · 2014 - 2018
- Graduated Cum Laude with a specialization in Marketing and Data Analytics.
- Served as Lead Analyst for the Michigan Business Case Competition team.
- Completed advanced coursework in database management and consumer psychology.
Skills
Product Management:Product Roadmap StrategyStakeholder ManagementAgile MethodologyRequirement DocumentationMarket Research
Data Analytics:SQLLookerHeap AnalyticsGoogle AnalyticsA/B Testing
Technical Marketing:SMS MarketingMobile App EngagementCustomer Data PlatformsAudience SegmentationPersonalization
Design & UI:User Experience DesignWireframingPrototypingUser ResearchWorkflow Simplification
Collaboration Tools:JiraConfluenceFigmaSlackSalesforce CRM
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Attentive resume summary example
Senior product manager with 6 years of experience in MarTech. Leads cross-functional teams to build intuitive audience segmentation tools for enterprise SaaS platforms. Executes data-driven product strategies using SQL and Looker to identify high-value customer segments. Simplifies complex logic through drag-and-drop UI designs while maintaining advanced functionality for power users.
Attentive resume skills and keywords
Recruiters and applicant tracking systems scan Attentive resumes for these skills and keywords. Include the ones that match your experience and mirror the wording in the job description. Check your resume against them with the free ATS checker.
Hard skills
SMS MarketingMobile MarketingLifecycle MarketingCustomer SegmentationA/B TestingConversion Rate OptimizationCustomer RetentionEmail MarketingCampaign ManagementMarketing AutomationData AnalyticsPersonalization Strategy
Tools & software
AttentiveKlaviyoShopifySalesforce Marketing CloudGoogle AnalyticsPostscriptIterable
Certifications
Google Analytics CertificationHubSpot Content Marketing CertificationMeta Certified Marketing Associate
Soft skills
Cross-functional CollaborationStrategic ThinkingData-Driven Decision MakingClient Relationship ManagementProject Management
PDF or DOCX · up to 2MB
Frequently Asked Questions
How should a mid level resume for Attentive be structured?
A modern and sleek resume format is appropriate for a fast paced marketing and advertising company like Attentive. Use a clear summary to highlight your specific focus in mobile messaging or customer acquisition. Maintain a logical flow that emphasizes your most recent work and core marketing metrics. A professional, punchy style reflects the energetic nature of the marketing industry.
What skills should I highlight for a role at Attentive?
Showcase your expertise in SMS marketing, performance tracking, and customer journey optimization. List technical tools you know, such as CRM platforms or data visualization software, which are common in their stack. Highlighting your ability to interpret campaign data into strategy is a major asset. Focus on skills that show you can drive results for their client base.
How can I write strong achievement bullets for my marketing resume?
Focus on the revenue or engagement growth you helped generate in your previous roles. Use metrics like click through rates or customer retention percentages to make your impact clear. Frame your experience around how you solved marketing challenges rather than just describing your routine tasks. Concrete data is the best way to prove you can deliver for a high growth company.
Are optional sections like a portfolio or project list helpful for Attentive?
A portfolio of your best marketing campaigns or case studies can provide powerful visual proof of your talent. Including a section for specific software certifications shows you stay updated on industry standards. Keep these sections brief and focused on the results you achieved. They should serve as evidence of the claims you make in your work history.
How do I use JobSprout to tailor my resume for Attentive roles?
Copy the job posting from the careers page and paste it into the JobSprout Remix with AI tool. The tool will rewrite your summary and experience points to emphasize the skills the company values most. You can then review the suggestions to ensure they remain accurate to your career story. It makes tailoring your resume for a specific role fast and effective.
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