Brand Designer Resume Example

Senior Brand Designer · Tableau (a Salesforce Company)

Seattle, WA · 2021 - Present

• Led the redesign of Tableau's brand guidelines, increasing brand consistency across 50+ global marketing assets by 30% and reducing design iteration cycles by 15%.
• Collaborated with product teams to integrate brand identity seamlessly into new software features, resulting in a 10% improvement in user perception of brand cohesion.
• Developed visual strategies for major product launches, contributing to a 20% increase in media impressions and a 12% rise in early adopter engagement for new data visualization tools.
• Mentored and provided creative direction to 3 junior designers, improving team efficiency by 25% through standardized workflows and best practices in digital branding.

Brand Designer · Getty Images

Seattle, WA · 2018 - 2021

• Executed visual identity projects for key strategic initiatives, leading to a 15% increase in engagement for target campaigns promoting new image collections.
• Designed and optimized digital marketing assets, including banners and social media graphics, for global campaigns, boosting click-through rates by an average of 8%.
• Contributed to the evolution of the brand's visual language for new platforms and content offerings, supporting a 5% growth in subscriber acquisition year-over-year.
• Managed relationships with external vendors for print and digital production, ensuring timely delivery and brand compliance across all marketing materials.

Bachelor of Fine Arts in Visual Communication Design · University of Washington

Seattle, WA · 2013 - 2017

• Graduated Magna Cum Laude, GPA: 3.8/4.0
• Recipient of the Dean's Scholarship for Artistic Excellence

Brand Designer · Slack (Salesforce)

San Francisco, CA · 2022 - Present

• Led the redesign of key brand assets for Slack's global marketing campaigns, resulting in a 25% increase in brand consistency across all touchpoints.
• Collaborated with product and marketing teams to develop visual guidelines for new feature launches, improving user adoption by 18% in the first quarter.
• Managed external agency relationships for large-scale creative projects, ensuring timely delivery and alignment with brand strategy on campaigns exceeding $500K.
• Developed and maintained a comprehensive brand asset library, reducing design turnaround time by an average of 30% for internal teams.

Junior Brand Designer · Stripe

San Francisco, CA · 2020 - 2022

• Assisted in the creation of brand guidelines and visual systems for new product offerings, successfully supporting 5 major launches.
• Designed marketing collateral, presentations, and digital advertisements that reached over 10 million potential users monthly.
• Contributed to the visual direction of key investor relations materials, enhancing clarity and impact for a $50M funding round.
• Conducted competitive analysis of industry brand aesthetics, providing actionable insights that informed strategic design decisions.

Visual Marketing Coordinator · REI Co-op

Seattle, WA · 2018 - 2020

• Managed visual merchandising strategies for 15+ product launches annually, increasing product visibility by 20% in flagship stores.
• Developed and distributed visual guidelines to 50+ retail locations, ensuring consistent brand presentation across the Pacific Northwest region.
• Collaborated with marketing teams to design in-store promotional signage and digital displays, contributing to a 15% uplift in featured product sales.
• Analyzed sales data and customer feedback to optimize visual layouts, resulting in a 10% improvement in customer flow and engagement within store sections.

Bachelor of Arts in Visual Communication Design · University of Washington

Seattle, WA · 2014 - 2018

• Graduated Magna Cum Laude, GPA: 3.85/4.0
• Awarded Dean's List for 6 consecutive quarters for academic excellence
• Coursework included Brand Identity, Typography, Digital Media Design, and Marketing Communications