Summary
Experience
- Led content strategy and UX writing for the new interactive storytelling feature, increasing user engagement by 18% in its first quarter.
- Collaborated with product, design, and engineering teams to integrate content design into the agile development workflow, reducing content iteration cycles by 25%.
- Developed and maintained a comprehensive content style guide for the platform, ensuring consistency across 100+ product surfaces and empowering 5+ product teams.
- Mentored two junior content designers, fostering skill development in user-centered writing and content audit methodologies.
- Designed and optimized microcopy for key user flows within the mobile app, contributing to a 15% improvement in conversion rates for subscription upgrades.
- Conducted content audits and competitive analyses for 3 major product lines, identifying opportunities to streamline information architecture and improve clarity.
- Partnered with UX researchers to conduct A/B tests on 5+ critical messaging elements, leading to data-backed decisions that reduced user confusion by 10%.
- Contributed to the development of a design system's content component library, ensuring scalable and consistent content application across multiple products.
- Wrote clear and concise in-app messages, tooltips, and error states for 7 client projects, improving user understanding and reducing support tickets by 5%.
- Collaborated with UI designers to ensure content and design worked cohesively, delivering intuitive interfaces for web and mobile applications.
- Assisted in crafting user interview scripts and analyzing feedback to inform content decisions, directly impacting content strategy for 3 client products.
Portfolio & Projects
- Defined content principles and established content guidelines for a novel interactive video series, leading to a 20% increase in user session duration.
- Developed branching narrative structures and corresponding microcopy, optimizing user choice clarity and reducing choice abandonment by 12%.
- Collaborated closely with narrative designers and engineers to ensure technical feasibility and optimal content delivery across platforms.
- Led the content overhaul for a major streaming app's onboarding experience, resulting in a 10% reduction in first-week churn.
- Crafted personalized welcome messages and feature tour microcopy based on user segments, improving feature adoption rates by an average of 8%.
- Conducted competitive analysis of onboarding flows from top apps to identify best practices and areas for innovation.
- Co-led the creation of a centralized content component library within the company's design system, standardizing messaging for 50+ UI elements.
- Authored comprehensive usage guidelines and best practices for content components, increasing content consistency across 7 product teams by 30%.
- Facilitated workshops with product teams to gather feedback and ensure the content library met diverse product needs, improving adoption by 90%.
Education
- Completed thesis on 'The Impact of Microcopy on User Engagement in Streaming Platforms' with Distinction.
- Maintained a 3.9 GPA, focusing on UX research, information architecture, and content strategy.
- Awarded the Dean's Scholarship for academic excellence.






