Digital Strategist Resume Example

Senior Digital Strategist · DocuSign

San Francisco, CA · 2021 - Present

• Led strategy for demand generation campaigns, increasing Marketing Qualified Leads (MQLs) by 35% year-over-year and contributing to a 20% growth in sales pipeline, valued at over $50M.
• Optimized SEO and content strategy for key product lines, resulting in a 40% increase in organic search traffic and a 15% reduction in content production costs through content repurposing.
• Managed a quarterly digital advertising budget exceeding $500K, achieving an average Return on Ad Spend (ROAS) of 3.5:1 across Google Ads, LinkedIn, and programmatic channels.
• Implemented A/B testing frameworks for landing pages and Calls-to-Action, improving conversion rates by an average of 18% across critical B2B lead generation forms.

Digital Marketing Strategist · Slack

San Francisco, CA · 2018 - 2021

• Developed and executed multi-channel digital strategies that grew Small-to-Medium Business (SMB) and Mid-Market user acquisition by 25% within two years.
• Analyzed campaign performance using Google Analytics and Salesforce, identifying optimization opportunities that reduced Customer Acquisition Cost (CAC) by 12%.
• Managed organic social media strategy across platforms, growing audience engagement by 30% and driving a 15% increase in website referrals.
• Collaborated with product marketing to launch three major product features, contributing to a 10% uplift in feature adoption rates post-launch.

Digital Marketing Coordinator · Segment

San Francisco, CA · 2016 - 2018

• Assisted in the execution of SEO and SEM initiatives, resulting in a 20% improvement in keyword rankings and a 10% increase in search impression share.
• Managed email marketing campaigns using Marketo, achieving average open rates of 25% and click-through rates of 3%, surpassing industry benchmarks.
• Contributed to website content updates and optimization, improving page load speeds by 1.5 seconds and reducing bounce rates by 8%.
• Supported lead nurturing programs, helping to qualify over 500 leads per quarter for the sales development team.

Bachelor of Science in Business Administration, Marketing Concentration · University of California, Berkeley

Berkeley, CA · 2012 - 2016

• Graduated Magna Cum Laude, GPA: 3.8/4.0
• Completed capstone project on digital consumer behavior for SaaS products
• Member of the Marketing Association, focusing on digital trends

Digital Strategist · AKQA

San Francisco, CA · 2020 - Present

• Led comprehensive digital strategy development for 3 major clients, resulting in an average 25% increase in online engagement and 18% growth in qualified leads.
• Managed performance marketing campaigns across paid search, social, and display, optimizing ad spend to achieve a 15% improvement in ROAS for a key e-commerce client.
• Conducted in-depth market research and competitive analysis, identifying white space opportunities and informing content strategy that increased organic search traffic by 30% year-over-year.
• Collaborated with cross-functional teams including creative, media, and analytics to ensure seamless campaign execution and consistent brand messaging across all digital touchpoints.

Junior Digital Strategist · Ogilvy

San Francisco, CA · 2018 - 2020

• Supported senior strategists in developing digital marketing plans, contributing to a 10% average uplift in client campaign performance.
• Analyzed website and social media data using Google Analytics and Sprout Social, providing actionable insights that improved content engagement rates by 20%.
• Assisted in the execution of SEO/SEM initiatives, including keyword research and ad copy optimization, leading to a 5% average decrease in CPC for paid search campaigns.
• Prepared and presented weekly performance reports to clients, highlighting key metrics and strategic recommendations to drive continuous improvement.

Market Research Analyst · NielsenIQ

Seattle, WA · 2015 - 2018

• Analyzed consumer behavior data from national surveys and qualitative studies, identifying key market trends that informed strategic recommendations for 10+ major CPG clients.
• Developed and presented comprehensive quarterly reports, integrating sales data and market insights, contributing to a 15% average increase in client understanding of target demographics.
• Managed data collection and quality assurance for 5 large-scale research projects annually, ensuring 98% data accuracy for analytical reports.
• Utilized SPSS and Excel to model data sets, revealing consumer preferences that guided product development strategies for an 8% higher market penetration rate for new launches.

MBA, Marketing Analytics · University of California, Berkeley

Berkeley, CA · 2016 - 2018

• Concentration in Digital Marketing and Data-Driven Strategy
• Graduated with High Honors, GPA: 3.8/4.0

B.A., Communication · University of Washington

Seattle, WA · 2011 - 2015

• Dean's List 6 semesters
• Relevant coursework: Persuasion, Media & Society, Research Methods in Communication