Digital Strategist Resume Example

Digital Strategist · R/GA

New York, NY · 2021 - Present

• Led digital strategy for 3-5 concurrent clients, increasing average client ROI by 20% through integrated campaigns across paid search, social, and display.
• Developed and executed SEO strategies that boosted organic traffic by an average of 35% for key accounts within the first year.
• Managed annual digital marketing budgets up to $3M, optimizing spend for maximum efficiency and achieving a 15% reduction in CPA for one major client.
• Pioneered data-driven content strategies, resulting in a 25% increase in engagement rates and a 10% rise in conversion rates on client websites.

Senior Digital Marketing Specialist · VMLY&R

New York, NY · 2018 - 2021

• Designed and implemented multi-channel digital campaigns for 7+ clients, consistently exceeding KPIs by an average of 18%.
• Improved website conversion rates by an average of 12% through targeted A/B testing and landing page optimization initiatives.
• Analyzed campaign performance using Google Analytics and Adobe Analytics, providing monthly reports that informed strategic adjustments and led to a 10% efficiency gain in ad spend.
• Collaborated with creative and development teams to launch 15+ successful product campaigns, reaching over 5 million unique users.
• Trained junior specialists on best practices for SEO, SEM, and social media advertising, improving team efficiency by 20%.

Digital Marketing Coordinator · Publicis Sapient

Boston, MA · 2017 - 2018

• Assisted in the execution of paid search and social media campaigns, contributing to a 5% average increase in lead generation for clients.
• Monitored and reported on campaign metrics using Google Analytics, helping to identify trends and areas for optimization.
• Managed content schedules and assisted with SEO keyword research, supporting a 7% growth in organic search rankings.
• Developed comprehensive competitive analyses for 10+ clients, identifying market gaps and opportunities for strategic advantage.

Bachelor of Science in Marketing · New York University

New York, NY · 2013 - 2017

• Graduated Magna Cum Laude with a 3.8 GPA
• Recipient of the Dean's Scholarship for academic excellence
• Completed capstone project on multi-channel attribution modeling for e-commerce brands

Senior Digital Strategist · DocuSign

San Francisco, CA · 2021 - Present

• Led strategy for demand generation campaigns, increasing Marketing Qualified Leads (MQLs) by 35% year-over-year and contributing to a 20% growth in sales pipeline, valued at over $50M.
• Optimized SEO and content strategy for key product lines, resulting in a 40% increase in organic search traffic and a 15% reduction in content production costs through content repurposing.
• Managed a quarterly digital advertising budget exceeding $500K, achieving an average Return on Ad Spend (ROAS) of 3.5:1 across Google Ads, LinkedIn, and programmatic channels.
• Implemented A/B testing frameworks for landing pages and Calls-to-Action, improving conversion rates by an average of 18% across critical B2B lead generation forms.

Digital Marketing Strategist · Slack

San Francisco, CA · 2018 - 2021

• Developed and executed multi-channel digital strategies that grew Small-to-Medium Business (SMB) and Mid-Market user acquisition by 25% within two years.
• Analyzed campaign performance using Google Analytics and Salesforce, identifying optimization opportunities that reduced Customer Acquisition Cost (CAC) by 12%.
• Managed organic social media strategy across platforms, growing audience engagement by 30% and driving a 15% increase in website referrals.
• Collaborated with product marketing to launch three major product features, contributing to a 10% uplift in feature adoption rates post-launch.

Digital Marketing Coordinator · Segment

San Francisco, CA · 2016 - 2018

• Assisted in the execution of SEO and SEM initiatives, resulting in a 20% improvement in keyword rankings and a 10% increase in search impression share.
• Managed email marketing campaigns using Marketo, achieving average open rates of 25% and click-through rates of 3%, surpassing industry benchmarks.
• Contributed to website content updates and optimization, improving page load speeds by 1.5 seconds and reducing bounce rates by 8%.
• Supported lead nurturing programs, helping to qualify over 500 leads per quarter for the sales development team.

Bachelor of Science in Business Administration, Marketing Concentration · University of California, Berkeley

Berkeley, CA · 2012 - 2016

• Graduated Magna Cum Laude, GPA: 3.8/4.0
• Completed capstone project on digital consumer behavior for SaaS products
• Member of the Marketing Association, focusing on digital trends