Director of Digital Transformation Resume Example

Director, Digital Transformation · Target Corporation

San Francisco, CA · 2018 - Present

• Led the strategic overhaul of Target's core e-commerce platform, resulting in a 18% increase in online conversion rates and a 25% reduction in page load times.
• Launched 3 new digital product lines, including an AI-driven personalized shopping assistant, contributing over $150M in new annual recurring revenue.
• Drove a 30% uplift in customer engagement metrics (e.g., app usage, recommendation click-through rates) through advanced personalization and loyalty program integrations.
• Managed a cross-functional team of 40+ product managers, designers, and engineers, fostering an agile, data-driven culture.

Senior Manager, Digital Strategy & Innovation · PepsiCo

Chicago, IL · 2013 - 2018

• Developed and executed digital marketing strategies for key brands, increasing market share by 5% and driving 20% growth in online sales channels.
• Pioneered a direct-to-consumer (D2C) e-commerce pilot program, expanding reach to 5 new states and generating $20M in incremental revenue in its first year.
• Implemented data governance frameworks and analytics platforms, improving marketing campaign ROI by 15% through enhanced targeting and measurement.
• Spearheaded strategic partnerships with tech startups to explore emerging digital technologies (e.g., IoT for supply chain efficiency), resulting in a 10% reduction in logistics costs for pilot projects.

Lead Product Manager · Adobe Inc.

San Jose, CA · 2006 - 2013

• Managed the product roadmap and feature development for a key module within Adobe Creative Cloud, achieving 95% user satisfaction for newly released features.
• Led cross-functional teams in the successful launch of 15+ product features, consistently delivering on time and within budget.
• Conducted extensive market research and user interviews, informing product strategy and resulting in a 12% increase in monthly active users for the module.
• Instrumental in transitioning product development to an Agile Scrum methodology, improving team velocity by 30%.

Master of Business Administration (MBA) · University of California, Berkeley - Haas School of Business

Berkeley, CA · 2008 - 2010

• Concentration in Technology Management and Marketing
• Graduated with High Honors (Top 10% of class)

Bachelor of Science in Computer Science · Stanford University

Palo Alto, CA · 2002 - 2006

• Focus on Software Engineering and Human-Computer Interaction
• GPA: 3.8/4.0, Dean's List all semesters

Senior Director, Enterprise Digital Strategy · T-Mobile US

Bellevue, WA · 2023 - Present

• Direct enterprise-wide digital strategy, impacting over 100 million customers, achieving a 15% improvement in customer journey efficiency.
• Lead a portfolio of 15+ strategic initiatives with a combined annual budget exceeding $50M, delivering 20%+ ROI on key digital investments.
• Built and mentored a team of 30+ digital transformation specialists, fostering a culture of innovation and agile delivery across business units.
• Advise executive leadership on emerging technologies (5G, AI/ML, IoT) and their strategic application to drive market competitive advantage.

Director of Digital Transformation · Starbucks Corporation

Seattle, WA · 2019 - 2022

• Orchestrated the digital transformation roadmap for global retail operations, enhancing customer engagement by 25% through personalized mobile experiences.
• Managed a $30M budget to implement a new cloud based POS system across 15,000+ stores, reducing transaction processing time by 18%.
• Led cross-functional teams of 50+ members in adopting Agile and DevOps practices, increasing project delivery speed by 35% and reducing time-to-market.
• Implemented predictive analytics for supply chain optimization, cutting inventory waste by 10% and improving product availability by 12%.

Principal Consultant, Digital Strategy · Slalom Consulting

Seattle, WA · 2015 - 2019

• Advised 10+ Fortune 500 clients on digital strategy, technology adoption, and organizational change, generating over $20M in new consulting revenue.
• Developed and implemented digital roadmaps that led to an average of 15-20% efficiency gains for clients in retail, healthcare, and manufacturing sectors.
• Facilitated workshops and training programs for client leadership, successfully shifting mindset towards digital-first approaches for 80% of engagements.
• Spearheaded market analysis and competitive benchmarking to identify key digital opportunities, resulting in a 10% increase in market share for a major e-commerce client.

Senior IT Program Manager · Microsoft Corporation

Redmond, WA · 2008 - 2015

• Managed a portfolio of 8-10 complex IT infrastructure projects with budgets up to $15M, consistently delivering 95% of projects on time and within scope.
• Led the migration of critical business applications to cloud platforms for a division of 5,000+ employees, reducing operational costs by 20%.
• Optimized project management processes, cutting project lifecycle time by 10% and improving team productivity by 15% through agile methodologies.
• Coordinated with global teams across 5 countries to standardize IT processes and systems, improving data integrity by 25%.

Master of Business Administration (MBA) · University of Washington

Seattle, WA · 2012 - 2014

• Concentration in Technology Management and Strategic Leadership
• Recipient of the Foster School of Business Merit Scholarship
• Achieved a GPA of 3.8/4.0

Bachelor of Science in Computer Science · Washington State University

Pullman, WA · 2004 - 2008

• Graduated Magna Cum Laude
• Developed a capstone project on secure network protocols, earning top departmental honors
• Member of the IEEE Student Branch and ACM