Marketing Automation Specialist Resume Example

Marketing Automation Lead · LeadVelocity Solutions

New York, NY · 2022 - Present

• Led the strategy and execution of all marketing automation initiatives for a B2B SaaS platform, impacting 20,000+ active users.
• Designed and implemented complex multi-channel customer lifecycle journeys in Marketo, increasing MQL to SQL conversion by 22% within the first year.
• Managed a team of 2 Marketing Automation Specialists, overseeing campaign development, A/B testing, and performance analysis.
• Integrated Marketo with Salesforce CRM and Segment.io, improving data flow efficiency by 30% and enabling hyper-personalized campaign segmentation.

Senior Marketing Automation Specialist · GrowthSphere Inc.

New York, NY · 2019 - 2022

• Developed and optimized demand generation and nurturing campaigns for a fast-growing B2B tech startup, resulting in a 18% increase in lead velocity.
• Automated personalized onboarding and adoption flows for new users, reducing churn by 10% for the initial 90-day period.
• Executed over 150 A/B tests across email, landing pages, and ad creatives, leading to a 25% average uplift in conversion rates.
• Collaborated with sales and product teams to define and refine lead scoring models, improving lead quality by 15% as reported by the sales team.

Marketing Automation Specialist · DataStream Labs

Boston, MA · 2017 - 2019

• Managed email marketing campaigns for 5+ B2B clients, achieving an average open rate of 28% and click-through rate of 3.5%.
• Assisted in the setup and maintenance of Marketo and Pardot instances, ensuring data integrity and campaign deployment accuracy.
• Developed comprehensive performance reports using Google Analytics and internal dashboards, providing insights that informed future campaign strategies.
• Automated lead capture processes from various sources, reducing manual data entry by 40% and accelerating lead distribution to sales.

M.S. in Marketing Analytics · New York University Stern School of Business

New York, NY · 2017 - 2019

• Specialized in quantitative methods for marketing, predictive modeling, and data visualization.
• Completed capstone project analyzing customer churn, leading to a 15% improvement in retention model accuracy.
• Maintained a GPA of 3.8/4.0.

B.S. in Business Administration, Marketing · Boston University Questrom School of Business

Boston, MA · 2013 - 2017

• Graduated Magna Cum Laude.
• Coursework included Digital Marketing, Consumer Behavior, and Database Marketing.
• Member of the American Marketing Association student chapter.

Marketing Automation Specialist · Nexus Innovations

Austin, TX · 2022 - Present

• Designed and implemented end-to-end customer journeys in Salesforce Marketing Cloud, increasing customer retention by 8% and driving a 12% uplift in repeat purchases within the first year.
• Integrated marketing automation platforms with CRM (Salesforce) and analytics tools, enhancing lead scoring accuracy by 20% and improving sales pipeline visibility.
• Led A/B testing initiatives for email subject lines, content, and call-to-actions, boosting conversion rates by an average of 7% across key campaigns.
• Developed and maintained comprehensive reporting dashboards, providing senior leadership with insights that informed marketing budget allocations and strategy adjustments.

Marketing Automation Coordinator · Innovate Digital Marketing

Austin, TX · 2020 - 2022

• Assisted in the design and execution of over 50 email marketing campaigns in Marketo, achieving average open rates of 25% and click-through rates of 3% across diverse client portfolios.
• Developed and optimized lead nurturing programs for B2B clients, resulting in a 15% improvement in Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL) conversion rates.
• Managed and segmented customer databases of over 100,000 contacts, ensuring data hygiene and targeted audience engagement.
• Provided detailed performance reports on campaign effectiveness, contributing to data-driven strategic adjustments for client projects.

Sales Operations Analyst · Veridian Dynamics

Austin, TX · 2018 - 2020

• Streamlined CRM data entry processes, improving data accuracy by 25% and reducing sales team's reporting time by an average of 15 hours per month.
• Developed and maintained sales performance dashboards in Salesforce, providing actionable insights that contributed to a 10% increase in regional sales quota attainment.
• Managed lead distribution and routing logic for a sales team of 50+, ensuring efficient assignment and follow-up on incoming leads.
• Collaborated with IT to integrate sales tools, enhancing data flow and improving overall operational efficiency by 5%.

Bachelor of Business Administration (B.B.A.) in Marketing · University of Texas at Austin

Austin, TX · 2014 - 2018

• Graduated Magna Cum Laude with a GPA of 3.8/4.0
• Recipient of the Dean's List for 6 semesters
• Completed capstone project on digital marketing strategies for startups