Marketing Operations Manager Resume Example

Senior Marketing Operations Manager · Pendo

Seattle, WA · 2021 - Present

• Led the optimization of the global MarTech stack (Marketo, Salesforce, Outreach), increasing lead-to-opportunity conversion by 15% across all regions.
• Developed and implemented a new lead scoring model, resulting in a 20% improvement in MQL quality and a 10% reduction in sales cycle time.
• Managed a team of 3 Marketing Operations Specialists, overseeing campaign execution and data governance for over 15 distinct product lines.
• Architected and deployed a multi-touch attribution model, providing actionable insights that shifted $500K in marketing spend to higher-performing channels.
• Reduced manual reporting efforts by 30 hours per month through automation and dashboard creation in Tableau.

Marketing Operations Manager · Gainsight

Redwood City, CA · 2018 - 2021

• Streamlined demand generation campaigns, resulting in a 25% increase in MQL volume quarter-over-quarter through improved Marketo programs.
• Implemented a new data enrichment process, improving data accuracy by 95% and reducing duplicate records by 40% within Salesforce.
• Managed the integration of new acquisition marketing tools, decreasing campaign setup time by 30% and ensuring seamless data flow.
• Created self-service dashboards for the marketing and sales teams, leading to a 15% faster access to performance metrics.
• Collaborated with IT to enhance data security and compliance protocols (GDPR, CCPA) for all marketing databases.

Marketing Operations Specialist · Drift

Boston, MA · 2015 - 2018

• Executed over 200 marketing campaigns annually, supporting a 2x increase in pipeline generation for the SMB and Mid-Market segments.
• Administered Marketo and Salesforce, managing database health, segmentation, and lead routing rules for a growing global team.
• Developed and maintained reporting infrastructure, providing weekly and monthly performance reports on marketing spend and ROI.
• Automated key marketing processes, reducing manual tasks by an average of 10 hours per week for campaign managers.
• Provided training and support to marketing teams on MarTech best practices and system usage.

Master of Business Administration (MBA) · University of Washington

Seattle, WA · 2013 - 2015

• Concentration in Technology Management
• Achieved a 3.8 GPA

Bachelor of Science in Marketing · Arizona State University

Tempe, AZ · 2009 - 2013

• Magna Cum Laude
• Recipient of the Dean's Award for Academic Excellence

Senior Marketing Operations Manager · Adobe

Chicago, IL · 2021 - Present

• Led the optimization of Adobe's Marketo Engage instance, increasing lead processing efficiency by 30% and reducing lead-to-MQL time by 15% through workflow automation.
• Designed and implemented a new lead scoring model, resulting in a 20% improvement in sales qualified lead (SQL) conversion rates and a 10% decrease in marketing spend per SQL.
• Managed a team of 3 Marketing Operations specialists, overseeing project lifecycles for critical MarTech integrations and data governance initiatives.
• Developed comprehensive dashboards in Tableau for marketing performance, providing actionable insights that contributed to a 12% uplift in campaign ROI across key product lines.

Marketing Operations Manager · Kraft Heinz Company

Chicago, IL · 2018 - 2021

• Standardized marketing campaign tracking and reporting procedures, reducing manual reporting efforts by 25% and improving data accuracy by 95%.
• Managed the implementation of a new marketing automation platform (Pardot), migrating 500,000+ customer records and integrating with Salesforce CRM, completing the project 2 weeks ahead of schedule.
• Developed and enforced data quality protocols, resulting in a 15% reduction in data errors and improved segmentation capabilities for targeted campaigns.
• Collaborated with IT and sales teams to ensure seamless data flow between marketing systems and CRM, supporting a 5% increase in cross-sell opportunities.

Sales Operations Analyst · CDW

Vernon Hills, IL · 2013 - 2018

• Analyzed sales performance data to identify trends and inefficiencies, contributing to a 10% reduction in sales cycle time for key products.
• Streamlined sales forecasting processes, improving forecast accuracy by 8% through the implementation of new reporting tools and methodologies.
• Managed CRM (Salesforce) data integrity, improving lead assignment logic and reducing duplicate records by 20%, which enhanced sales team productivity.
• Developed and delivered training programs for sales teams on new tools and processes, leading to a 15% increase in user adoption rates.

Master of Business Administration (MBA), Marketing Analytics · Northwestern University, Kellogg School of Management

Evanston, IL · 2016 - 2018

• Graduated with Honors

Bachelor of Science (B.S.) in Business Administration · University of Illinois Urbana-Champaign

Champaign, IL · 2009 - 2013

• Dean's List (6 Semesters)
• GPA: 3.8/4.0