PPC Specialist Resume Example

PPC Specialist · PixelPulse Marketing

Chicago, IL · 2021 - Present

• Managed over $1.5M in annual ad spend across Google Ads and Microsoft Ads for 8-10 diverse clients, consistently exceeding performance KPIs.
• Increased lead generation by 35% for a B2B SaaS client within 6 months by optimizing keyword targeting and implementing dynamic search ads, reducing CPL by 18%.
• Developed and executed A/B testing strategies for ad copy, landing pages, and bidding models, improving conversion rates by an average of 15% across key accounts.
• Implemented advanced audience segmentation and remarketing campaigns, leading to a 25% increase in return on ad spend (ROAS) for an e-commerce client.
• Presented monthly performance reports to clients, offering actionable insights that contributed to a 20% average client retention rate.

Junior PPC Strategist · AdVantage Digital

Chicago, IL · 2018 - 2021

• Optimized Google Search and Display campaigns for 5-7 clients, managing monthly budgets ranging from $10k to $100k.
• Achieved an average of 20% reduction in cost-per-click (CPC) through aggressive negative keyword management and bid strategy adjustments.
• Generated monthly performance reports using Google Analytics and client CRMs, providing actionable insights that led to a 10% average increase in client budget.
• Collaborated with SEO and content teams to ensure integrated digital marketing strategies, improving overall online visibility and organic search rankings by 12%.
• Contributed to the successful launch of 15+ new campaigns, ensuring proper tracking setup via Google Tag Manager.

B.S. in Marketing · DePaul University

Chicago, IL · 2013 - 2017

• Graduated with a GPA of 3.8/4.0, consistently recognized on the Dean's List for academic excellence.
• Completed capstone project on digital marketing strategies for small businesses, achieving top marks.
• Relevant coursework included Digital Marketing Analytics, Consumer Behavior, and Advertising Strategy.

Senior PPC Specialist · Quantum Retail

Seattle, WA · 2021 - Present

• Led PPC strategy for a portfolio of high-growth e-commerce brands, increasing overall ROAS by 35% and exceeding quarterly revenue targets by an average of 15%.
• Managed an annual ad spend of over $2.5M across Google Ads and Meta Ads, consistently optimizing campaigns to achieve a 12x average return on ad spend.
• Developed and executed A/B tests on landing pages and ad copy, resulting in a 20% improvement in conversion rates for key product lines.
• Pioneered international expansion into 3 new markets, reducing Cost Per Acquisition (CPA) by 18% through localized targeting and currency optimization.
• Collaborated with product and engineering teams to integrate first-party data into campaign targeting, enhancing audience relevance and reducing wasted spend by 10%.

PPC Specialist · Evergreen Outfitters

Seattle, WA · 2017 - 2021

• Managed Google Ads and Microsoft Ads accounts with a combined monthly budget of $150K, achieving a 25% year-over-year growth in online sales.
• Optimized Shopping campaigns, leading to a 40% increase in product-level conversion rates and a 1.5x improvement in ROAS.
• Conducted in-depth keyword research and competitive analysis, identifying new opportunities that expanded market reach by 20% while maintaining target CPAs.
• Generated monthly performance reports, providing actionable insights that informed broader marketing strategies and stakeholder decisions.

Bachelor of Business Administration (BBA) in Marketing · University of Washington

Seattle, WA · 2013 - 2017

• Graduated Magna Cum Laude with a GPA of 3.8/4.0
• Relevant coursework: Digital Marketing Strategy, Consumer Behavior, Marketing Analytics, E-commerce Management
• Completed a capstone project on optimizing digital ad spend for local businesses