Sponsorship Manager Resume Example

Senior Sponsorship Manager · Twitch (Amazon)

San Francisco, CA · 2021 - Present

• Led negotiation and execution of over $15M in annual sponsorship agreements for major esports leagues and content creators, exceeding targets by 18%.
• Developed and launched a new data-driven sponsorship analytics platform, improving campaign ROI tracking by 25% for 30+ brand partners.
• Managed a portfolio of 10+ global brand partners, including Fortune 500 companies, ensuring successful activation across Twitch's diverse creator ecosystem.
• Collaborated with product and engineering teams to integrate innovative advertising solutions, resulting in a 15% increase in sponsor engagement rates.

Sponsorship Specialist · Riot Games

Los Angeles, CA · 2018 - 2021

• Supported the management of sponsorship programs for the League of Legends Championship Series (LCS), contributing to a 10% year-over-year revenue growth.
• Coordinated activation of 20+ sponsor campaigns, including in-game integrations, broadcast segments, and fan engagement events, reaching millions of viewers.
• Assisted in the negotiation of renewal contracts for key partners, helping to secure an average 90% retention rate.
• Conducted market research and competitive analysis to identify new sponsorship opportunities, leading to the acquisition of 3 new partners in Q4 2020.

Bachelor of Arts in Business Administration, Marketing Concentration · University of California, Berkeley

Berkeley, CA · 2014 - 2018

• Graduated Cum Laude, GPA: 3.7/4.0
• Completed capstone project on digital marketing strategies for emerging industries.
• Active member of the Esports Business Club.

Sponsorship Manager · Live Nation Entertainment

Chicago, IL · 2022 - Present

• Led negotiations and closed 10+ high-value national sponsorship agreements, exceeding annual revenue targets by an average of 15% (>$4M).
• Orchestrated comprehensive brand activations for 20+ major concerts and festivals annually, reaching over 2 million consumers and achieving an average brand recall increase of 30%.
• Managed a portfolio of 8-10 key accounts, consistently achieving 90%+ client retention through proactive relationship management and data-driven performance reviews.
• Collaborated with marketing and creative teams to develop compelling proposals, increasing conversion rate for new leads by 22%.

Sponsorship Coordinator · AEG Presents

Chicago, IL · 2020 - 2022

• Assisted in securing and managing 50+ local and regional sponsorship deals, contributing to over $2.5 million in annual revenue.
• Developed and executed detailed activation plans for 15-20 events per quarter, ensuring sponsor visibility and engagement metrics were met or exceeded.
• Prepared comprehensive post-campaign reports, demonstrating an average ROI of 1:3 for sponsors, which supported a 25% renewal rate for regional partners.
• Streamlined contract management processes, reducing administrative errors by 18% and improving turnaround time for sponsor agreements.

Event Marketing & Logistics Coordinator · C3 Presents

Austin, TX · 2017 - 2020

• Managed logistics for 15+ major music festivals annually, accommodating over 1.5 million attendees and ensuring seamless brand integration for 20+ corporate partners.
• Coordinated targeted marketing campaigns that increased early-bird ticket sales by 18% year-over-year for flagship events.
• Reduced operational costs by 12% through optimized vendor negotiations and efficient inventory management for event marketing materials.
• Managed cross-functional teams of up to 30 temporary staff during peak event periods, ensuring effective execution of on-site activations and promotional activities.

Bachelor of Business Administration (BBA) in Marketing · University of Texas at Austin

Austin, TX · 2013 - 2017

• Graduated with High Honors, GPA: 3.8/4.0
• Dean's List (6 semesters)
• Relevant coursework: Brand Management, Integrated Marketing Communications, Consumer Behavior, Sales Management