Summary
Dynamic and results-driven Account Executive Advertising with 6 years of experience in leading successful advertising campaigns and fostering strong client relationships. Proven ability to drive significant revenue growth, optimize media strategies, and deliver impactful creative solutions across diverse industry verticals. Adept at leveraging data analytics to inform strategic planning and consistently exceed client expectations.
Experience
- Manage a portfolio of 4 key enterprise clients with annual budgets exceeding $15M, consistently achieving over 95% client retention.
- Increased client-specific revenue by an average of 22% year-over-year through strategic upsells and cross-selling digital solutions.
- Led the strategy and execution of 30+ integrated campaigns, resulting in an average ROI of 3.5:1 for clients.
- Managed a diverse client roster with combined annual spend of $5M across digital, social, and programmatic advertising channels.
- Achieved a 15% average increase in client campaign performance by optimizing media buys and content strategies.
- Developed and presented quarterly business reviews, leading to a 20% growth in client satisfaction scores.
- Coordinated with internal teams to ensure timely delivery of campaign assets, improving project turnaround by 10%.
- Provided essential support for 3 Senior Account Executives, managing scheduling, client communications, and campaign tracking for accounts totaling $8M.
- Assisted in the preparation of media plans and budget proposals, contributing to the successful securing of 2 new client contracts.
- Conducted competitive market research and analysis, informing strategic recommendations that improved campaign targeting by 5%.
- Streamlined reporting processes, reducing weekly report generation time by 25% through template development and automation.
Campaigns & Projects
- Spearheaded a comprehensive multi-channel campaign for a national retail client, integrating search, social, and in-store promotions, which generated a 30% increase in online sales and a 12% rise in foot traffic across 100+ locations.
- Managed a project budget of $2.5M, optimizing spend across platforms to achieve a 4:1 return on ad spend (ROAS).
- Coordinated with 5 different vendor partners to ensure seamless execution and consistent brand messaging across all touchpoints.
- Designed and implemented a targeted B2B lead generation strategy for a SaaS client, utilizing LinkedIn Ads and content syndication, resulting in a 50% increase in qualified leads and a 20% reduction in cost per lead (CPL).
- Facilitated A/B testing on ad creatives and landing pages, which improved conversion rates by an average of 18%.
- Presented monthly performance reports to client leadership, consistently demonstrating progress towards KPIs and securing budget renewals.
- Developed and executed a digital awareness campaign for a prominent non-profit organization, increasing website traffic by 75% and social media engagement by 110% over five months.
- Secured media placements at a 30% discount through strategic partnerships, maximizing the impact of a limited $250K budget.
- Contributed to a record-breaking fundraising quarter, helping the client exceed their donation goal by 40%.
Education
- Graduated Cum Laude with a GPA of 3.8/4.0, demonstrating strong academic performance in core marketing principles.
- Recipient of the Dean's List for six consecutive semesters for outstanding scholastic achievement.
- Completed a capstone project on digital marketing effectiveness, earning top marks from industry professionals.




