For a senior External Communications Manager in Marketing & Advertising, hiring managers seek strategic vision beyond basic media relations. Resumes must showcase a deep understanding of brand reputation management, crisis communications, and impactful stakeholder engagement. Key achievements include quantifiable increases in earned media mentions, successful navigation of high-stakes M&A communications, and the development of compelling thought leadership campaigns. Experience with tools like Cision or Meltwater, alongside expertise in digital PR and integrated campaign execution, is critical. Demonstrating the ability to craft compelling messaging frameworks and leverage SEO for content visibility truly stands out.

This example CV effectively highlights an External Communications Manager's expertise. Achievements are clearly quantified, detailing specific outcomes like a "25% increase in media placements" or "managed five high-profile crisis communications events." Skills are logically grouped into categories such as "Media Relations & PR Strategy" and "Digital Communications," providing immediate insight. Crucially, certifications like an APR and proficiency in industry-specific tools such as Google Analytics, Cision, and Mailchimp are prominently displayed, assuring recruiters of comprehensive capabilities in a senior role.

This template was built with JobSprout and can be remixed to create your own tailored External Communications Manager resume.