Market Research Analyst Resume Example

Senior Market Research Analyst · Aether Innovations

Seattle, WA · 2021 - Present

• Led 15+ end-to-end product research studies, informing the launch of 3 major SaaS features and contributing to a 15% increase in user engagement.
• Designed and executed A/B tests and user surveys (N=5000+) using Qualtrics and SurveyMonkey, yielding insights that optimized product messaging and increased conversion rates by 8%.
• Conducted competitive intelligence analysis on 10+ competitor products, providing strategic recommendations that led to a 5% market share gain for a flagship product.
• Collaborated with product management and engineering teams to integrate research findings, reducing development cycle time by an average of 10 days per feature.

Market Research Analyst · DataStream Solutions

Portland, OR · 2018 - 2021

• Managed data collection and analysis for 20+ B2B market segmentation projects, identifying key customer demographics and increasing sales lead qualification efficiency by 20%.
• Developed comprehensive survey instruments and focus group guides, leading to a 30% improvement in the clarity and actionability of client reports.
• Utilized SQL to extract and analyze large datasets (1M+ records), providing insights into market opportunities and competitive landscapes for 5+ clients.
• Presented findings to C-suite executives, influencing product roadmap decisions and securing an average of $50K in additional project funding.

M.S. in Data Science · University of Washington

Seattle, WA · 2017 - 2018

• Specialized in advanced statistical modeling and machine learning applications for business analytics.
• Capstone project: Predictive analysis of customer churn for a subscription service, achieving 90% accuracy.

B.S. in Marketing · University of Oregon

Eugene, OR · 2013 - 2017

• Graduated Magna Cum Laude with a GPA of 3.7/4.0.
• Completed a thesis on consumer perception of emerging technology, earning departmental honors.

Market Research Analyst · Kantar

Chicago, IL · 2022 - Present

• Managed end-to-end market research projects for 15+ CPG and tech clients, delivering 98% on-time completion and exceeding client expectations.
• Designed and executed complex quantitative surveys and qualitative focus groups, generating actionable strategies that resulted in an average of 10% increase in client ROI.
• Developed and implemented predictive models forecasting market trends with 90% accuracy, providing strategic foresight for new product development.
• Presented compelling data visualizations and strategic recommendations to senior stakeholders, influencing decisions worth over $5M in annual marketing spend.

Junior Market Research Analyst · IRI (now Circana)

Chicago, IL · 2020 - 2022

• Conducted 50+ quantitative and qualitative studies, including brand tracking, concept testing, and segmentation analysis, across diverse categories.
• Analyzed large datasets using SPSS and Excel, identifying key consumer behaviors and market drivers that contributed to market share growth of 3% for key CPG clients.
• Supported senior analysts in delivering insights that informed successful product launches for 5 major food and beverage brands, generating an estimated $20M in first-year revenue.
• Prepared detailed research reports and dashboards, improving data accessibility and decision-making efficiency for client teams by 25%.

Communications Specialist · Leo Burnett

Chicago, IL · 2018 - 2020

• Analyzed social media and digital campaign performance for 10+ major brands, identifying key engagement drivers and optimizing content strategies.
• Increased campaign engagement rates by an average of 15% through data-driven content recommendations and audience segmentation.
• Conducted competitive landscape analysis and audience profiling, providing critical insights that improved targeting efficiency by 20% for marketing campaigns.
• Collaborated with creative and media teams to translate research findings into compelling narratives and effective communication strategies.

MS, Marketing Research · Northwestern University

Evanston, IL · 2019 - 2021

• Specialized in advanced statistical modeling, predictive analytics, and consumer behavior.
• Completed capstone project: 'The Impact of AI-Driven Personalization on Consumer Loyalty,' achieving top marks.
• GPA: 3.8/4.0

BA, Communication (Magna Cum Laude) · University of Illinois Urbana-Champaign

Urbana, IL · 2015 - 2019

• Concentration in Strategic Communication and Media Analysis.
• Awarded Dean's List for seven consecutive semesters.
• GPA: 3.9/4.0