Podcast Producer Marketing Resume Example

Senior Podcast Marketing Manager · Apex Solutions Group

Chicago, IL · 2021 - Present

• Led the development and launch of 3 B2B podcast series, increasing brand visibility by 40% and generating over 500 qualified marketing leads in the first year.
• Managed full lifecycle podcast production, from concept and scriptwriting to post-production and multi-channel distribution, averaging 15,000 downloads per episode.
• Implemented data-driven promotion strategies across email, social media, and paid channels, boosting listenership by 35% quarter over quarter.
• Collaborated with sales and product teams to integrate podcast content into the sales enablement funnel, contributing to a 10% increase in pipeline value.

Podcast Content Strategist · ContentCraft Collective

Chicago, IL · 2019 - 2021

• Developed podcast content strategies and editorial calendars for 8+ B2B clients in tech and finance, resulting in an average client audience growth of 25% within 6 months.
• Produced and launched 12 new podcast series for various clients, achieving an average of 95% on-time delivery for all episodes.
• Analyzed listenership data and audience demographics to provide actionable insights, improving content relevance and engagement by 20%.
• Trained and mentored junior producers on best practices for audio editing, guest booking, and SEO for podcasts.

Master of Science in Integrated Marketing Communications · Northwestern University

Evanston, IL · 2017 - 2019

• Specialization in Content Marketing and Media Management
• Achieved a GPA of 3.9/4.0; Dean's List for all semesters
• Capstone project: Developed a multi-platform content strategy for a B2B SaaS startup, leading to a 20% increase in qualified leads during pilot phase

Senior Podcast Producer, Marketing · Insight Media Group

Chicago, IL · 2022 - Present

• Orchestrated end-to-end production and launch of 4 new podcast series, collectively generating over 5 million downloads within the first year.
• Developed and executed data-driven marketing strategies, increasing average episode listenership by 35% across a portfolio of 10 active shows.
• Managed a quarterly marketing budget of $75,000, optimizing spend to achieve a 15% improvement in listener acquisition cost.
• Mentored a team of 3 junior producers and marketing associates, improving team efficiency by 20% and fostering skill development.
• Negotiated and secured cross-promotional partnerships with 7 external media outlets, expanding audience reach by 200,000 potential listeners.

Podcast Marketing Manager · AudioStream Productions

Chicago, IL · 2019 - 2022

• Spearheaded marketing campaigns for 5 podcast launches, resulting in an average of 100,000 downloads per show within the first three months.
• Grew organic social media engagement by 50% through targeted content and community management across Instagram and X (formerly Twitter).
• Implemented A/B testing for podcast titles and descriptions, leading to a 10% increase in click-through rates on podcast platforms.
• Collaborated with content teams to integrate listener feedback, improving episode completion rates by 12% for key series.
• Analyzed performance metrics from Chartable and Spotify for Podcasters to provide actionable insights, reducing listener churn by 8%.

Content Marketing Specialist · Digital Horizon Marketing

Chicago, IL · 2017 - 2019

• Developed and executed content strategies for B2B clients, increasing website traffic by an average of 25% through blog posts, whitepapers, and videos.
• Managed social media campaigns across 5 major platforms, boosting engagement rates by 30% and expanding follower counts by 15,000.
• Utilized SEO best practices to optimize web content, ranking 70% of assigned keywords on the first page of Google search results.
• Analyzed campaign performance using Google Analytics, providing monthly reports that informed future content development and improved ROI by 18%.
• Collaborated with sales teams to create lead-generating content, contributing to a 10% increase in qualified leads for client portfolios.

Master of Science in Integrated Marketing Communications · Northwestern University

Evanston, IL · 2016 - 2017

• Completed thesis on 'Audience Engagement Strategies in Niche Digital Content'
• Coursework included Brand Management, Digital Analytics, and Content Strategy
• Graduated with Honors

Bachelor of Arts in Communication Studies · University of Illinois Urbana-Champaign

Urbana, IL · 2013 - 2017

• Achieved a GPA of 3.8/4.0, consistently appearing on the Dean's List
• Specialized in Media Production and Persuasive Communication
• Member of the University Communication Association