Sales and Marketing Manager Resume Example

Marketing & AdvertisingSalesSenior (5-10 years)Sales StrategyMarketing CampaignsTeam Leadership

Example by JobSprout

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Market Insights

Sales and Marketing Manager

Salary Range

$69,396median annual

$20k$140k

Salary Trend

Mar 2025 – Feb 2026

12-Month Trend

Growing

+3.6% YoY

Based on advertised Sales roles.

US market data · Source: Adzuna · Updated Mar 2026

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Sales and Marketing Manager resume samples

Three complete resumes, each in a different design.

Sales and Marketing Manager resume example, page 1

Sales and Marketing Manager resume example, page 2

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Sales and Marketing Manager resume example, Sales and Marketing, page 1

Sales and Marketing Manager resume example, Sales and Marketing, page 2

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Sales and Marketing Manager resume example, Career changer, page 1

Sales and Marketing Manager resume example, Career changer, page 2

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What makes a strong Sales and Marketing Manager resume?

Updated July 2026

For senior Sales and Marketing Managers in Marketing & Advertising, hiring managers prioritize resumes demonstrating tangible revenue growth and strategic leadership. Candidates must showcase quantifiable achievements, such as increasing client acquisition by a specific percentage, expanding market share, or optimizing campaign performance to boost profitability. Expect to see concrete examples of managing large-scale ad budgets, developing innovative multi-channel strategies, and driving cross-functional team success. Industry-specific certifications like Google Ads, HubSpot, or Salesforce Marketing Cloud are highly valued, along with terminology like lead nurturing funnels and CRM optimization.

Why this example works

This example Sales and Marketing Manager CV effectively highlights these critical elements. Achievements are consistently quantified, illustrating impact through precise metrics like “increased ad revenue by 25% year-over-year” or “secured five new key accounts worth $XM annually.” Skills are thoughtfully grouped into categories such as “Digital Marketing Platforms” (e.g., Google Analytics, HubSpot, Salesforce) and “Sales Methodologies” (e.g., SPIN Selling, Challenger Sale), providing immediate clarity on technical and strategic capabilities. Furthermore, relevant certifications and advanced tools are prominently featured, underscoring specialized expertise essential for the Marketing & Advertising sector.

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Example by JobSprout

Sales and Marketing Manager resume summary example

Results-driven Sales and Marketing Manager with 10+ years of progressive experience in driving revenue growth, developing comprehensive marketing strategies, and leading high-performing teams within the advertising and technology sectors. Proven ability to exceed sales targets, launch impactful campaigns, and optimize market penetration through data-driven insights. Adept at fostering client relationships and implementing innovative solutions to achieve business objectives.

Sales and Marketing Manager resume skills and keywords

Recruiters and applicant tracking systems scan Sales and Marketing Manager resumes for these skills and keywords. Include the ones that match your experience and mirror the wording in the job description. Check your resume against them with the free ATS checker.

Hard skills

Sales Strategy DevelopmentMarketing Campaign ManagementLead GenerationMarket ResearchBrand ManagementDigital Marketing StrategySEO SEM StrategyContent MarketingPerformance MarketingBudget ManagementRevenue ForecastingSales Funnel OptimizationGo-to-Market StrategyCompetitive Analysis